CLIENT: FILA
DATE: 2020
DETAILS: INTERIOR DESIGN & VISUAL MERCHANDISING

HUXHUX Design launched Fila’s Tennis store at the 2020 BNP Paribas Open at Indian Wells Tennis Garden. 2020 marked a major expansion of Fila’s presence at the Open. We worked to elevate and optimize the primary retail store for tennis open patrons. We designed the store to accommodate tennis collections along with Fila’s Heritage, P.L. Rolando, Fitness, Accessory and Youth collections. We also designed the store to accommodate athlete signing events. Finally, we included a special customization area which was linked to an activation pod located on the tennis grounds. In addition to completing the interior design for this store, HUXHUX also provided Visual Merchandising for all collections.