CLIENT: PROFESSIONAL PICKLEBALL ASSOCIATION (PPA)
DATE: 2024
DETAILS: INTERIOR DESIGN, RETAIL STRATEGY, VISUAL BRAND IDENTITY
The Professional Pickleball Association, PPA, hired HUXHUX Design Inc. to design their retail concept for the PPA Shop. The PPA hosts an ambitious tournament program that requires a pop-up pickleball store to go live for every traveling tournament, which happens every other week at tour locations all around the country. Our challenge was to design a concept that could be crated, carted, and deployed at this cadence. We designed a robust kit of parts that could meet the wear and tear of these high-volume tournaments. Our concept centered around a cleanly defined playful blocking strategy with pavilion logic for venue-specific adaptability. The retail concept included shoppable pickleball paddle pavilion that contained an interior exhibit about the history of pickleball and the PPA, a shoppable PPA apparel pavilion, a sneaker destination, POS fixtures, core retail fixtures, and a practice court where shoppers could test paddles in the store.