Sturm Dallas

CLIENT: DR. BARBARA STURM
DATE: 2021
DETAILS: INTERIOR DESIGN
PHOTOGRAPHY: Nathan Schroder
STYLING: HUXHUX Design Inc.

HUXHUX Design was hired by Dr. Barbara Sturm as the lead interior designer for their Dallas boutique and spa. This is the largest location to date and it reflects how the brand has grown and expanded into other areas of wellness. In addition to the signature boutique and spa treatment rooms, this boutique features a tea lounge, supplement bar, client private lounge, and even a vitrine that grows live purslane plants which are a critical anti-inflammatory ingredient in many of the brand’s products. We worked with the client’s brother, Tobias Freytag, who is the project design architect, to develop their vision for the retail and treatment spaces. This boutique is located in Highland Park Village.

Exterior view of Dr. Barbara Sturm skincare store with archway entrance and clear glass doors revealing interior products and decor.

Interior of a beauty clinic featuring a sign "Dr. Barbara Sturm," a sleek gray table with skincare products, white flower arrangements, a round mirror, and a seating area with brown and yellow cushions.

Interior of a modern skincare shop with "Dr. Barbara Sturm" signage, shelves displaying products, and a seating area with cushioned benches and pillows near a window.

Architectural floor plan with multiple rooms on brown background

Luxury skincare store interior with Dr. Barbara Sturm branding, white decor, large floral arrangements, and neatly displayed skincare products on glass counters under round hanging lights.

Interior of a modern boutique with arched entryway, white walls, floral arrangements, and large windows allowing natural light.

Circular display with skincare products on shelves

Modern aesthetic clinic interior with white walls, arched doorways, and a white reclining chair in a treatment room. Overhead circular light fixture enhances the minimalistic design.

Minimalist spa room with a white reclining chair, illuminated round mirror, marble sink, and gold faucet. Decor includes small skincare bottles and a plant in the reflection.

Close-up of succulents with green leaves and red stems growing over the edge of a black planter.

Minimalist indoor planter with small green plants in a black vertical stand, illuminated by a bright overhead light.

Modern spa treatment room with a massage table, ambient lighting, and wooden wall paneling.

Minimalist interior of a modern waiting area with a long brown upholstered bench against a white wall with vertical lines. The name "Dr. Barbara Sturm" is illuminated on the wall. The ceiling features a circular cut-out with reflected text.

Minimalist spa treatment room with an arched design, featuring a round mirror, white basin with gold faucet, and countertop with jars. A massage table with a cover displaying "Dr. Barbara Sturm" is in front.

Minimalist interior with a beige armchair, fluffy white robe, large mirror, white side tables with floral arrangements, and a cup. "Dr. Barbara Sturm" is written on the robe.